Its no secret that relationships sell.  Multi-level marketing companies always teach their salespeople to sell to friends and family first.  Why?  Because it works.  When you have a relationship with someone, you’re more likely to get them to buy into whatever you’re selling.

Many photographers have great opportunities to excel at building relationships.  You’re often there in crucial times during people’s lives – weddings, birthdays, product launches, and so forth.  But, the relationship shouldn’t start when you start shooting.  There are opportunities for you to build and leverage those relationships well before you get near a camera.  Watch this short video to learn more.