As an artist your job is to create. But, it’s time to start getting creative outside of your normal creative world. It’s time for you to start creating your business future. One of the things any good marketer must learn is how to create anticipation. Let me give you a good example from my 3 boys. They’re 10, 8, and 4 years old. If they can do this, so can you.

Check out the picture below:

This is what I found when I came home from work a couple of weeks before Father’s Day.  My wife and kids had left that same day to go spend some time away from the Arizona heat and visit our families in California.  They were going to be gone for Father’s Day.  So, they left me a surprise.

It’s a simple thing, but they created anticipation without even knowing it.  I knew there was something in there that I’d probably like, but I had to wait.  We live in a world of impatience.  If you make people wait just a little bit for something they want, their anticipation and desire tends to increase.  It’s not about overcoming the impatience.  It’s about baiting people along, giving them little bits of tantalizing stuff piece by piece until you hit them with the big whammy.

Let me continue the story.  When Father’s Day finally came, I was excited to open the envelope and find out what was inside.  What I found inside was not my gift.  Instead it was a clue to where the gift was.  I followed the clue and found another clue and another and another until finally I found the present they had wrapped and hidden in a closet.

To them it was fun.  To me it was a lesson in creating anticipation.  Each time I found a clue, my anticipation for the present grew.

You too can create anticipation in your business and get your clients salivating for what you offer.

Try it and let me know how it goes.