2 Numbers Your Business Lives or Dies By
Most small business owners don’t know the answers to these million dollar questions. The better you know these numbers, the better off you’ll be.
- Average Lifetime Customer Value
How much is a customer worth to you? If you’re using Quickbooks, it should be fairly easy for you to get to this number. If you’re not sure what this

A few years ago I moved my family to the Central Coast of California for a job that I took. We lived in a quaint town 10 minutes from the beach. It was amazing! I surfed a ton. But, one of those surf sessions turned into one of the scariest moments of my life.
We live in an ever-increasing digital world. We each have the luxury of accessing the world’s information from a computer at home. We can shop from home and have our purchases delivered. We don’t have to walk down the street to get the paper. We don’t have to go to the store. We’re turning into a world of hermits. Yet, this goes against human nature. We crave personal relationships. We crave closeness. We crave trust. We crave closeness. Success in your business will depend greatly on your ability to create personal relationships with your customers, your prospects, even your online friends & followers.