One marketing tactic that most photographers totally miss out on is having a USP, or a Unique Selling Proposition. This is taught in-depth by marketing experts such as Dan Kennedy and John Jantsch» Read the rest.
The idea is that you need to provide a clear reason why people should do business with you instead of your competitors. Your USP should explain what is differe
Over at ArtAdvice.com, Sylvia posted an article titled, “Face the Facts – 5 Facts Artists Have to Face to Succeed in Business» Read the rest“. She sheds some great insight on some common misconceptions that people have about artists and that artists have about themselves, their art, and their business. Definitely take a moment to read it.
The fiv
Have you nailed down your New Year’s Resolutions? Even if you have, let me suggest a few things. Its easy to focus on resolutions that may improve your work, but make sure you have resolutions that improve your business as well. Here are a few things that photographers need to focus on in 2009.
If you’re like most photographers, you probably haven’t spent much time thinking about WHO your tarketg market is? If you really want to be successful, you need to define a very specific target and go after it with everything you’ve got. If you’ve never done this before, here are some basic steps to take in order to get started.
That may seem a little crazy for me to say since this blog is all about helping artists make money, but its the absolute truth.
Most artists will never make real money until they realize that they must be a MARKETER first and an ARTIST second» Read the rest.
An artist by definition creates art. That’s it. Art does not sell itself.
A marketer can take that art and tell i
