About 16 years ago I was working for my dad during the summer between my Junior and Senior years in high school. He’s a commercial photographer in Los Angeles and has been shooting for 30+ years now. During that summer, he was just starting to use digital cameras in his work. If I remember correctly, he didn’t even own one at the time, he just rented t…

Today I had a realy fun and interesting conversation with Aaron Soares on Twitter.  Aaron is a photographer who happens to live on an island that is 5 square miles.  He basically has no competition, but his market is also very small.
His question today was “How much do you charge for a 4hr wedding shoot & what does it include?”
I responded and tr…

Look around and you’ll realize that photopgraphers’ websites are notoriously bad at capturing traffic and turning traffic into leads (most likely yours is too).
Good marketers will take advantage of every bit of traffic (whether it be online or offline) to collect leads.  On your website, you should be using webforms to capture the contact i…

Recently I’ve been studying people who have achieved great things – mainly mountain climbers, explorers, sailors, those types. Last week, while in Maui on vacation, I read Edmund Hillary’s book High Adventure. Edmund Hillary was the first man to successfully climb Mount Everest and High Adventure is his account of that ascent and all that led up to it.

I have a 15-20 minute commute to work.  During that time I’m often pondering different marketing techniques, tactics, tips & tricks, & strategies.  A couple of weeks ago I decided to start recording my thoughts in audio format and call this series of marketing tips for photographers “The Photomarketer Chronicles”.  People w…