Ever wondered what all the social media hype is all about, but you’re too embarrassed to admit it? Are you the only one of your friends that isn’t on Twitter and you can’t figure out why they’re all wasting their time? Do you end up scratching your head when you hear of some people making money from social media? Let me tell you a secret (ssshhhh – don’t tell anyone) – you’re not the only one that feels that way. In fact, I’d venture to bet that 80% of the people that are “taking advantage” of the social media buzz don’t know what the heck they’re doing. Truthfully, they’re wasting their time

My wife and I recently spent our 10 year anniversary in Cancún. I have to admit, even for an ambitious guy like me, basking in the sun for a few days can be quite relaxing. But, while we were there, I couldn’t resist recording a quick little video for you. There’s something they didn’t teach you at photography school….

Some call me crazy. Others just think I’m weird. But, yesterday’s Fix Your Follow-Up Fiesta was act of pure compassion.

You see, over the years I’ve learned that one of the reasons small business don’t thrive is because they don’t follow up well with prospects and customers. Think about it, you spend a ton of time, money, or effort just trying to get more leads. When those leads do come in, you spend your time wisely by focusing your efforts on those that are hot and ready right now. But, the others get left by the wayside…..

When I was 10, I bought my first surfboard for $60. Actually, a friend of my dad’s gave it to me. But my dad thought I should pay $60 so I learned the value of it. It bugged at the time, but I’m glad dad always taught us the value of things and the value of good, hard work.

Ever since that time, I’ve loved making analogies to the lessons learned in the surfing world. In this case, the fit is perfect. Marketers need to know these 5 lessons that have been part of the surfing experience since the beginning.

What will you do when your customers stop paying because of the economy?
What’s your first inclination?

Go find a “real” job?
Get your stuff into an art gallery?
Blow some money on advertising?
Call back old leads that “fell through the cracks”?

If your plan includes these things, you may as well pack up and go home…