If you’ve ever wondered why you’re not making the money you had hoped in your photography business, you need to read Under[Exposed]. If you want to take your photography business to the next level, you need to read Under[Exposed]. If you understand that the internet holds the future for your business, but you’re not sure how to harness it, you need to read Under[Exposed].

Its no secret that relationships sell. Multi-level marketing companies always teach their salespeople to sell to friends and family first. Why? Because it works. When you have a relationship with someone, you’re more likely to get them to buy into whatever you’re selling.

Almost two weeks ago, I posted a poll on Twitter asking photographers if their photography business was their sole source of income. Not surprisingly, many said no (the details are below). On the same day, Jack Hollingsworth, posted a similar poll and asked photographers how much their photography business grossed last year. Similar results (see his poll below as well).

Time is ticking! Actually, time is blazing by when someone arrives at your website. You only have 7 seconds to get your message across and capture their attention. Are you taking advantage of those 7 seconds by getting the most important information in front of your site visitors? If they leave after 7 seconds, do they know who you are and why they should do business with you?

Over the last few months, I’ve reviewed literally thousands of photography websites and I’ve found that 99% of them are the same – static portfolios with no marketing message, no calls to action, and no lead capture. Photographers in general are missing out big time! Only a small percentage of photographers have figured out that an effective website has nothing to do with the portfolio.