Create: Defensibility
Most people view marketing as an offensive move. And, yes, you need to be on the offensive. But much of marketing is about defense. In the book Good To Great, Jim Collins teaches the Hedgehog Concept. The hedgehog is a fairly unassuming animal and doesn’t have much of an offensive game. But, it does one thing better than just about any animal out there – defense.


Last week I had a great opportunity to hop on a cruise a spend a few days in the Bahamas with my family and with some internet marketing experts. Below is a picture of me (second from the left) with Chris Wise, Joel Bauer, Tom Ham, and Brad Fallon. So, if you’re not familiar with these people, Chris Wise, is an expert at helping small businesses get lines of credit to fund their businesses – even in today’s economy. Joel Bauer is a world-renowned entertainer and speaker as well as a speaker trainer. Tom Ham is the Chief Marketing Officer for Stompernet…![Under[Exposed] eBook Under[Exposed] eBook](http://www.thinkbigart.com/blog/wp-content/uploads/2009/09/cover-150x150.jpg)
