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Create: Defensibility

Regal Horned Lizard - Marketing DefensibilityMost people view marketing as an offensive move. And, yes, you need to be on the offensive. But much of marketing is about defense. In the book Good To Great, Jim Collins teaches the Hedgehog Concept. The hedgehog is a fairly unassuming animal and doesn’t have much of an offensive game. But, it does one thing better than just about any animal out there – defense.

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Create slideshows from Flickr

KauaiLast week I spent some time in Kauai with my wife and some friends. It was a ton of fun and I was stoked to have my camera back in working order. I’ll reiterate here that I’m no real photographer, but I enjoy it. I enjoy even more helping photographers market their photography. So, here’s a quick tip on how to use Flickr to post slideshows on your blog (just like I did here).

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Surround Yourself With Experts

Last week I had a great opportunity to hop on a cruise a spend a few days in the Bahamas with my family and with some internet marketing experts. Below is a picture of me (second from the left) with Chris Wise, Joel Bauer, Tom Ham, and Brad Fallon. So, if you’re not familiar with these people, Chris Wise, is an expert at helping small businesses get lines of credit to fund their businesses – even in today’s economy. Joel Bauer is a world-renowned entertainer and speaker as well as a speaker trainer. Tom Ham is the Chief Marketing Officer for Stompernet…

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Under[Exposed] – eBook Explains Why Most Photographers Die Hungry

Under[Exposed] eBookIf you’ve ever wondered why you’re not making the money you had hoped in your photography business, you need to read Under[Exposed]. If you want to take your photography business to the next level, you need to read Under[Exposed]. If you understand that the internet holds the future for your business, but you’re not sure how to harness it, you need to read Under[Exposed].

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How Much Money Do Photographers Make?

graphAlmost two weeks ago, I posted a poll on Twitter asking photographers if their photography business was their sole source of income. Not surprisingly, many said no (the details are below). On the same day, Jack Hollingsworth, posted a similar poll and asked photographers how much their photography business grossed last year. Similar results (see his poll below as well).

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