Some call me crazy. Others just think I’m weird. But, yesterday’s Fix Your Follow-Up Fiesta was act of pure compassion.

You see, over the years I’ve learned that one of the reasons small business don’t thrive is because they don’t follow up well with prospects and customers. Think about it, you spend a ton of time, money, or effort just trying to get more leads. When those leads do come in, you spend your time wisely by focusing your efforts on those that are hot and ready right now. But, the others get left by the wayside…..

When I was 10, I bought my first surfboard for $60. Actually, a friend of my dad’s gave it to me. But my dad thought I should pay $60 so I learned the value of it. It bugged at the time, but I’m glad dad always taught us the value of things and the value of good, hard work.

Ever since that time, I’ve loved making analogies to the lessons learned in the surfing world. In this case, the fit is perfect. Marketers need to know these 5 lessons that have been part of the surfing experience since the beginning.