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Email is still the “Inner Sanctum”

A few months back I wrote a post on SmallBizTrends called Social Marketing vs. Email Marketing: Is It War» Read the rest?  It turned out to be one of this year’s top 10 posts.  I get fired up about this topic because I see so many business owners waste enormous amounts of time in social media (and chasing other hot trending tactics) and ignoring the fundamentals of bus

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2 Numbers Your Business Lives or Dies By

Most small business owners don’t know the answers to these million dollar questions.  The better you know these numbers, the better off you’ll be.

  1. Average Lifetime Customer Value
    How much is a customer worth to you?  If you’re using Quickbooks, it should be fairly easy for you to get to this number.  If you’re not sure what this
  2. » Read the rest

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A $25,000 Bet On Yourself

This year Robert Rock qualified for one of golf’s most prestigious events, the U.S. Open.  It was his first time qualifying for the U.S. Open, but a huge obstacle got in his way.  Just before the event, Rock ran into visa problems.  He was willing to lay it all on the line and ended up paying $24,000 in legal fees to expedite his visa.  He then took a last» Read the rest

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The Fans Have Emerged

I’ve been in Boston for the last couple of days attending and presenting at the MarketingProfs B2B Forum» Read the rest.  But, something totally unexpected has caught my attention.  Monday, as my wife & I toured around the historic sites in Boston, we couldn’t help but notice the “sea” of black & yellow.  Randomly someone would yel

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Create: A Point Of Reference

Create: A Point Of ReferenceA few years ago I moved my family to the Central Coast of California for a job that I took. We lived in a quaint town 10 minutes from the beach. It was amazing! I surfed a ton. But, one of those surf sessions turned into one of the scariest moments of my life.

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